The 2014 device usage results are in! The massive shift from desktop to mobile and tablet devices continued its rigorous pace: Last year over 38% of web visitors and nearly 40% of page views were generated from non-desktop devices (mobile and tablet), while nearly 21% of bookings and 17% of room nights came from tablets and mobile devices. In this multi-device world “inhabited” by always-connected travel consumers, hotel marketers face a major challenge: Creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet). This means investing in technology that allows for the best user experience and maximum engagement regardless of device. What should hoteliers be doing to meet the challenges created by this dramatic shift from desktop to mobile and tablet? To begin with, hotel marketers should view these challenges as new opportunities for revenue generation and customer engagement across all three “screens”: desktop, mobile and tablet. The following article provides a few action steps to help hoteliers address this multi-device user behavior we are seeing today. Get the full story at HeBS Digital