Cost and convenience, not brand loyalty increasingly drive consumer decision-making. This does not just affect retailers. Long-established loyalty programme models in the travel and hospitality industry are also being challenged. Texas International Airlines launched the first ‘air miles’ frequent flyer programme in 1979, and the objectives of such programmes remain largely unchanged. The cliché of membership cards and inflexible catalogues of "new barbecues and golf clubs" came under fire at a recent conference, with Ryanair's CMO Kenny Jacobs characterising air miles programmes as increasingly irrelevant as low-fares and new routes shift some consumer focus away from rewards. Get the full story at Travolution