In many cases travel has become a commodity like sugar, oil or steel, where the product is mostly indistinguishable from competitors’ products and the primary way to differentiate offers is in the price. Indeed it is fair to say that today there is little difference between one low-cost flight and another, or between one mid-priced business hotel and another. The pricing dilemma was a central theme at EyeforTravel’s recent flagship show in the US where there was a clear recognition that this approach is never going to be enough, and the only way to stand out is through digital and data innovation. Clearly there is a challenge for travel vendors who rely on differentiating their product to maintain competitivity. So the big question is, how can suppliers create meaningful differentiation in their products to build customer loyalty while at the same time remain competitive on price? The answer to this challenge lies in the effective use of big data analysis. Get the full story at EyeForTravel