To find out, Ryan Solutions analyzed the Google+ profiles of over 200 North American hotels and resorts. Because we wanted to not just see how Google+ is doing now, but how those numbers compared to the past, we found the YOY change (2014 vs 2015) for each of the four metrics we analyzed. For the sample, Google+ follower growth rate dropped to almost zero, engagement rates fell 53%, total posts shared each month by active resorts dropped 30%, and the number of resort and hotels active during any one month dropped 18%. The goal within these metrics was to see two things. First, what are Google+ users doing on the site? And, second, what are resorts and hotels doing? In both cases the prognosis is grim even though we’re seeing a slight downward trend on some other sites, especially when it comes to posting frequency. Get the full story at Ryan Solutions