But design is so much more than the aesthetics, said Stephani Robson, senior lecturer at the Cornell School of Hotel Administration. Ultimately, design incorporates the space, furnishings, lighting and color to evoke feelings, she said. “Part of what makes a great stay psychologically is that it doesn’t add to the stress of the guests,” she said. Applied appropriately, design psychology can even help generate revenue at hotels, sources said. Get the full story at HNN