And while these numbers are encouraging, simply getting more ‘likes’ isn’t really going to drive more visits to your destination. In order to turn potential visitors into actual guests, Destination Marketers should treat Facebook the same as their other online advertising efforts, which means engaging with them in a meaningful, targeted way. Here, we share our tips for how Destination Marketers for how best to reach and interact with travelers on Facebook. Get the full story at Sojern