Digitalization has changed tourism. Exploring new destinations, booking, planning what to do and even post-holiday reviews about our experiences - all of this takes place online. At ITB Berlin, the world’s biggest travel fair, digitalization is a core topic for 10,000 exhibitors from 186 countries. Today’s tourists interact at every stage of their journey. A great experience - and, conversely, a bad one - is likely to be exposed much more than ever before through social networks. So how do travel destinations do this? Get the full story at Euronews