Yet this is far from being a bad thing, Arthur Adler, Chairman of JLL’s Hotels & Hospitality Group – Americas, believes. Instead, disruption is driving innovation across the industry as hotel brands and operators implement new concepts to improve their offerings and keep their guests coming back for more. “The guest experience and profitablility is really what’s driving all of this innovation,” says Adler. “As travelers’ preferences for their lodging changes, the hospitality industry will follow suit to make sure both guests’ needs are being met and that the real estate is efficient and profitable for ownership.” Get the full story at JLL's Real Views