The lack of a mobile first approach is creating a cycle of lost revenue for hotels. Hotels are reluctant to spend money on serious website upgrades and shift their marketing to suit mobile devices. Compounding this, is the enthusiasm travellers have for mobile search and bookings, and the frustration from coming across so many hotel sites that don’t treat mobile optimisation as a priority. With Euromonitor International forecasting mobile-friendly bookings and reservations to double by 2019 to go beyond 20%, this has to change. Online travel agents will certainly take a mobile-first approach, providing 24/7 mobile travel service. Get the full story at SiteMinder