Online advertising, like many novelties that play on the Internet, at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of Internet advertising is wearing off, some early adopters argue that advertising on search engines such as Google and Yahoo is not working. They cite recent stories of click fraud and other problems with online advertising.

The E-Commerce Times discussed the potential of online advertising with Laura Betterly, president and CEO of In Touch Media Group, an online marketing and public relations firm. Based in Clearwater, Fla., In Touch Media specializes in generating Web site visitors and customers for its business clients using a combination of search engine advertising, publicity and other marketing services.

Betterly sees online advertising as still a smart move for businesses, and discusses what entrepreneurs and businesses need to know if they are advertising online.

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