The study, which analyzed both travel and non-travel websites, found that such price discrimination, while not widespread, was more prevalent on travel websites than on other e-commerce sites. Travel sites, including Expedia and, also were more likely to engage in “price steering,” in which the order of search results were tailored so that some customers would see the more expensive options first. Researchers conducted searches on 16 e-commerce sites, including those of six travel sellers––Cheaptickets, Expedia,, Orbitz, Priceline, and Travelocity––as well as non-travel sites like Home Depot and Macy’s. Travel searches focused only on hotels and car rentals. Get the full story at Mashable and Boston Northeastern (PDF 717 KB) University