Once its acquisition of Orbitz is complete — and having acquired Travelocity last month — Expedia will leapfrog Priceline to become the world’s largest online travel agency (OTA) by global bookings. Even so, Expedia’s increased market share will likely do little to slow the growth of Priceline, which is clearly focused on buying more peripheral companies while improving consumer-facing technologies within its growing stable of brands. With Priceline last week reporting 2014 increases of 28% in travel bookings, 24% in revenue and 28% in net income, analysts said the company was poised to maintain if not increase both its travel industry exposure and bottom line. Analysts attributed much of Priceline’s growth to its acquisitions of companies such as restaurant-reservation booking service OpenTable, the metasearch leader Kayak and Buuteeq, which specializes in digital marketing for hotels. Get the full story at Travel Weekly Read also "Priceline and Expedia’s advertising arms race in 2014" at Skift