In one case, Noah Brodsky, Senior VP of Worldwide Loyalty and Engagement for Wyndham Hotels, told a comical story about his father’s recent trip to Arizona. The elder Mr. Brodsky was encouraged by his son to book a Wyndham hotel directly with the property or brand website. But later, when Noah went to alert the hotel of his father’s arrival, the reservation wasn’t on the books. And when he asked his father for the confirmation email, sure enough Mr. Brodsky had unknowingly booked with instead. Get the full story at Duetto