Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. The group currently has tie-ups with Ctrip and eLong, the company in which it sold its stake last year. According to sources, the possibility of eLong breaking-even, at least over the next few years, looked bleak considering the way the duel between OTAs, especially Ctrip and Qunar was shaping up. But still more than the domestic travel segment, the foreign companies are looking at the inbound Chinese market, as well as the outbound opportunity. Get the full story at China Travel News