Conversion rate optimization is a major concern for a business as large as Expedia’s. When you’re dealing with tens of millions of transactions every year, even a 0.2% bump in conversion rates can translate into millions in extra revenue. For obvious reasons, there’s a lot you can learn about CRO best practices and innovations by understanding how Expedia turns visitors into customers. Here's an in-depth teardown of and how it converts traffic coming in from two different channels - organic search and direct type-ins. Get the full sory at Econsultancy