Frederic Gonzalo shares a great example on how the social media landscape has evolved in the past two years, with a higher level of integration. Rather than seeing the #1, #2, #3 and so-on ranked-hotels on TripAdivsor, I actually will see the hotels that best ranked among my Facebook friends’ reviews. So having a strong, vibrant community on Facebook not only helps you foster great customer service or perhaps conduct some research and development, not to mention a few promotional initiatives, it also impacts how your hotel, restaurant or attraction will perform and get seen on TripAdvisor. Get the full story at Frederic Gonzalo