People can book appointments, request quotes, book tickets and order takeaway directly from Facebook pages. So consider 2017 the year where Facebook becomes a genuine social commerce tool, where users go to find brands and buy on the spot. The biggest news for Facebook advertisers this year is the release of Messenger Platform. Sign up and you can build your own chatbot in a matter of minutes (or longer if you want more functionality). The other big Facebook headline this year (from all the way back in April) was Facebook Live. Now anyone on the network can post live videos of themselves or anything around them – and the race is on for brands to dominate Facebook Live first. Get the full story at Business 2 Community