Fairmont initially managed Facebook ads in-house, but with frequent changes and expanding complexities of the Facebook ads platform, the team began looking externally for expertise in setting up a range of new tests and optimizing campaigns to expand on their results. A long-time Sojern partner, Fairmont was already familiar with Sojern’s team of experts, rich set of traveler audience profiles and path-to-purchase insights, and consistency in delivering new bookings. “One of our favorite things about partnering with Sojern is the team. They are willing to test and try new things, fully transparent, and always go the extra mile to help us,” said Chris Georgas, Manager Digital Marketing FRHI Hotels & Resorts. So, when they were looking for someone to manage their Facebook efforts, they knew Sojern was ideally equipped. Get the full story at Sojern