For many people the strength of the Google brand means that this is the first place they turn to plan a trip. Over the years, this is something that travel marketers have been unable to ignore. In fact every time the search engine changes the way it indexes results, travel marketers have been propelled to refine their plans. Similarly, with every passing year, Facebook has been strengthening its clout. At this point, however, hotel entities have focused on becoming social leaders in travel conversations. This is a recognised way of increasing awareness about a particular brand that potentially counts in the booking funnel. Hotel companies are also making it easier for guests to book directly through their Facebook pages. So considering the strong traffic that Facebook generates, its evolving search capabilities are being scrutinised with interest. Given the freshness of some of these search features, the journey to analysing their usefulness has just begun. Get the full story at EyeForTravel