During the same period, smartphones captured nearly one in five online travel bookings. But that’s not all - the travel industry, more than most other verticals, is seeing particular success when it comes to mobile apps. According to our data, with investment in in-app tracking and advertising, committed travel advertisers are seeing a surge of bookings made from apps. Apps generated 57% of mobile bookings in Q1 2016, up from 40% in Q3 2015. The most effective travel mobile strategies encourage app installs with services that really make a difference: - Personalising recommendations based on searches, selection criteria, past travels and wish lists - Sending up-to-date, useful and non-intrusive notifications (e.g., check-in reminders, traffic, delays, alternatives, cancellation, nearby offers) - Offering better deals on your app to temporarily capture downloads and bookings, but be consistent to sustain them - Enabling one-click bookings with intelligent auto-fill of personal details (while highlighting payment security) Get the full story at Econsultancy