For brands, this deeper integration of apps provides a greater opportunity to tap into the captive audience of drivers and passengers on the road to guarantee brand engagement where it may have previously been hard to do so. Content-heavy brands that can translate this content across multiple platforms have a particular advantage. SYNC AppLink now provides the chance to deliver personalised content to the driver based on a whole host of data, including journey type, time of day, length of time spent in the car and location. This means drivers on their morning commute could read the day’s top stories from their favourite news app, get an update on their current account balance or tell the car they’re hungry and receive a selection of localised restaurant recommendations. Partners already offering their services include Spotify, Hotels.com, TomTom and Domino’s, meaning drivers can listen to their shared playlists, reserve a hotel room and order a pizza from behind the wheel. Get the full story at The Drum