Partnering with Shoutlet, the hotel came up with a highly engaging and interactive 12 week campaign featuring “Maxine”, a lovable fuzzy plush toy from the TY Monstaz collection. Each week, Maxine “travelled” around New York, visiting a unique Big Apple destination. Four Seasons Facebook fans were invited to guess the location of each adventure, with a draw being held at the campaign’s close for a Four Seasons Gift card. Every social channel was employed to promote the campaign, including Pinterest, Twitter, Instagram and Vine. And of course little visitors to the hotel got a chance to interact with Maxine, through photos and personalised amenities created for each family. The results of the campaign were strong, according to Elizabeth Pizzinato, Global Luxury Consumer and Digital Marketing SVP, Four Seasons Hotels and Resorts. "Kids loved being able to follow Maxine’s adventures and bringing her travels to life by visiting the same Big Apple destinations featured in the campaign," she said. "More importantly, the campaign had the desired business result: the hotel saw a 5% revenue increase in weekend business, a 10% increase in Facebook fans and a 19% increase in Twitter followers, ensuring that the high level of engagement created by Maxine would carry on well past the campaign’s close." Get the full story at Forbes