Thanks to rate parity, you get published rates on getaroom.com's featured destinations. However, when you register with the site and phone getaroom's call center, you'll be able get an unpublished rate for that hotel and others for 10 percent to 50 percent less than the online published rate.

Innovative new distribution model for desperate hotel marketers, or just a marketing fad to gain visibility. Guess it all depends, if getaroom.com will be able attract the traffic to scale.

Travel Weekly's Technology Editor, Dennis Schaal, has more background information on his blog post.

Get the full story at the Dennis Schaal Blog