As of recent, a few online reputation providers now offer hotels the ability to push their solicited guest reviews directly to Google. As an example, earlier this year TrustYou launched TrustYou Stars, a guest satisfaction survey solution that allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. TrustYou also provides hotel review scores and review summaries for more than 300,000 hotels on Google. These review scores and summaries are calculated based on an analysis of quantity, quality, and recency of reviews across the web as well as from TrustYou Stars surveys. But what does this really mean for hotels and why should they care? Get the full story at TrustYou