And with more than one in two (51.74%) internet users running Chrome on their desktop computers, according to StatCounter, the impact of September 1 on the internet ad industry can't be underestimated. Given that the average click-through rate for display ads in the US are just 0.08%, it's clear this is an issue. The creative has been compromised, and users are going to be very unlikely to click to play the ads. Aside from Google, Firefox has also blocked Flash over security concerns following several instances of vulnerabilities in the software being compromised by hackers. Amazon has also banned Flash ads from appearing on its platform, and Apple has never supported Flash on the iPhone. Get the full story at