However, in October last year, Google announced that machine learning had been part of their Hummingbird algorithm for months. This move to incorporate artificial intelligence – nicknamed ‘Rankbrain’ – into search results has been something of a game-changer in Google’s ultimate quest to deliver a brutally efficient user experience. Google is now able to understand a wide range search queries better than ever before and importantly, interpret semantic meaning. So what are the implications for SEO, specifically in terms of creating content? Get the full story at The Drum