If you haven’t done it already, it’s time to set up your hotel on Google My Business and make sure you’re offering accurate, up-to-date information to travelers, and that you are actively engaging with guests on the Google platform. Google has grouped control for local businesses across Google services (including Search, Maps, etc.) under their Google My Business umbrella. Hoteliers can request access to this free tool and start optimizing their local listing for search engine success. Google My Business also lets you post updates about your hotel to promote specials or announcements about new renovations. As we cited before, you can also respond to reviews to build loyalty with travelers previewing your site. And don't forget photos! This adds a visual element to showcase what makes your hotel stand-out. Get the full story at TrustYou