"So far, we have not really seen anyone who is knocking it out of the park using data and serving up personalized, relevant and timely offers," said Phocuswright senior research analyst Maggie Rauch. But Henry Harteveldt, travel industry analyst and founder of Atmosphere Research Group, thinks Google Trips could do just that. "The big story here is this is from Google," Harteveldt said. "Google has a lot of assets and a lot of content. Google understands so much about you that the potential exists for Google Trips to recommend restaurants and activities that match your behavior." Get the full story at Travel Weekly Read also "The impact of Google’s new travel app on hoteliers’ strategies" and "An in-depth look at Google’s new Trip Planner for desktop"