To really break through with mobile users, it’s important to take full advantage of their context. Today, people expect digital experiences to be made just for them. At Google Media Lab, we manage the media strategy for all of Google's digital advertising campaigns. And that means we’re in the perfect position to experiment and fine-tune Google’s mobile marketing strategy. It hasn’t been easy. Getting signals and data to inform creative is difficult and takes time. We’ve had a lot of success, but we’re also still experimenting and learning. Here’s what we’ve learned about using contextual signals and how to successfully tap into them. Get the full story at Think with Google