Google made the unconventional move of announcing a potential major change to its organic search results algorithm. The announcement heralded "a secret project: a next-generation architecture for Google's Web search."

Every once in a while Google makes a major algorithmic change to its organic results. In reality, its organic algorithm changes at least monthly, if not more frequently, but the major changes are sometimes announced. Even when they aren't, these changes are quickly named by the industry, like hurricanes named at the time they prove themselves able to do damage.

Let's look at the stated objective for Caffeine and imagine how these changes might shake things up, based on the attributes and dimensions that were mentioned in Google's announcement.

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