Using the key phrase "hotel tenerife", Hermann Valsson looked at the ten countries sending the most tourists to the popular holiday destination. Searches on the phrase in the United Kingdom, for example, which accounts for 34% of visitors to Tenerife, had ten out of ten of the organic results coming via online travel agencies, according to the research. Only searches on the phrase from devices in Sweden and Finland saw any significant visibility for domestic (Tenerfie-based) hotels. "The digital footprint just gets better and better for the OTAs, and worse and worse for the hotels, although we are searching for a hotel and NOT for a booking engine," he claims. Get the full story at PhocusWire