And now, more and more smart hoteliers are taking ‘word-of-mouth’ marketing to the next level by investing in technology that converts their own guests into a powerful extension of their hotel marketing team. By using social advocacy platforms like, hotels are providing a system for guests to spread their excitement about their upcoming stays via social media. automatically sends an offer/incentive to the social connections of each new guest after they book… and leads their connections back to a personalized landing page on the hotel website We spoke with’s Richard Dunbar, Director of Partnerships and Diane Van Leunen, Director of Marketing to explain why social advocacy reaps so much success and tips on how hotels can start turning their own guests into their proudest and loudest brand champions. Get the full story at Tambourine