How can a hotel, resort or casino effectively reach a target audience through online media? One of the most pervasive challenges hoteliers face is how to effectively speak to and engage with their various customer segments online. Couples, families, business travelers, international travelers, and event planners all require customized messaging on the site and in advertising campaigns to address their individual needs. Online media and retargeting is the perfect advertising format to target specific customer segments and drive direct bookings and customer engagements. The following case study clearly shows that any hotel property interested in targeting international feeder markets can effectively do so via online media. This strategy allows the hotel to lessen dependency on the OTAs to reach customers overseas. Get the full story at HeBS Digital