Other companies using a similar strategy include Hotels.com, which also employs a single social media strategist while social media teams around the world operate independently. Having a central resource for social media intelligence to stay on top of the trending platforms and the latest technologies helps these companies focus on the customer communications aspects of their social media efforts. “We are one of 11 brands at Hilton Worldwide, and we have one social strategist for everyone,” said Diana Plazas, director of global brand marketing at Hilton’s Doubletree Hotels chain. “We then work with our own customer service team directly so that they speak with the right voice for the brand. “Each brand has a its own different team, but our social media strategist is able to provide us with the point of view of what’s going on out there.” Get the full story at the Mobile Marketer