‘Instagram moments’ have become an essential in the design of hotel bedrooms and communal areas. Customers expect a unique experience that they can easily photograph, and then share – think eclectic carpets, funky wallpaper, flash mirrors. Hotels like Spain’s Gran Hotel Miramar in Malaga and MacDonald Forest Hills Hotel & Spa in Scotland have bought into this. In print marketing the former not only recommends that guests visit the Alcabazar fortress, but also that they ‘Instagram the orange starfish above the bed in the Deluxe Sea room’. Meanwhile, guests visiting Scotland can canoe on the loch or Instagram ‘tiny goats nibbling on flowerbeds’! And it’s not just hotels. Instagram is also transforming the way restaurants present food. According to survey by Italian chain Zizzi in 2017, 18-35-year-olds spend five whole days a year browsing food images on Instagram, and 30% would avoid restaurants with a poor presence on the platform. Get the full story at EyeForTravel