HostelWorld has grown to become one of the leading hostel booking sites, linking travellers with over 33,000 properties in 170 countries. By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. While the brand’s eager use of the ‘M’ word might put off some, it’s certainly succeeded in engaging an adventure-seeking generation. Get the full story at Econsultancy