Booking a hotel room shouldn't be complex, and doesn't require any more details than the average ecommerce purchase. The Triptease report found that 94% of people have abandoned a booking online recently because of the website they’re using, and Novotel provides an example of how to overcomplicate the process. For instance, having selected a hotel and room, Novotel requests a further four steps to make the booking. Next on the preferences list is images with 70% of survey respondents saying they rely on images to learn about a hotel, but so few do this well. They should not only represent a hotel, they should also be used effectively as sales drivers. Get the full story at eConsultancy or download the Triptease eBook "Get a room: Eight things people want when booking a room" at Triptease