It is undecided yet if the GTA and Tourico brands – acquisition of the latter was completed in June – will be kept, with Vilà saying that’s a “secondary” concern to be decided later, while the primary “big” task is to integrate “three specific companies into one new company with a new culture that will make it a great place to work”. “You know, the price is too big too fail,” he told TTG Asia in a phone interview from Palma, Spain, adding that he guarantees the birth of a new organisation whose consolidation is driven by growth, not cost cuts. To understand the scale of the integration, a source tipped that the combined value of the GTA and Tourico acquisitions is some 1.3 billion euros (US$1.5 billion), with GTA being “the bigger buy, but not much bigger”. Get the full story at TTG Asia