What if a hotel you had booked knew whether you liked a glass of red wine, knew your preference for a particular beer or if you had a liking for a cream tea without having to talk to them, and all through a digital profile? Well, that may soon become a reality. Meet Rana Mukherji, the founder and CEO of Hotelier Coin, a new decentralised platform using the Ethereum blockchain and smart contracts to simplify the hotel booking process. Get the full story at Forbes