The report examines the technological innovations and consumer trends that combine to shape the mobile travel ecosystem, with perspectives from a wide range of stakeholders on the ways they are delivering a mobile-enabled end-to-end experience. Other forms of digital advertising are limited to the time that potential customers have their eyes on the screen, but the fact that mobile devices are ever-present means hoteliers can engage with guests 24/7. However, asking too much of customers can sour the experience, even pushing would-be guests out of the funnel. "When we look at the shopping experience, it's all about less is more and finding the minimum number of steps needed for a guest to be comfortable making a booking on their mobile device," said Sarah Kennedy Ellis, vice president of global marketing for Sabre Hospitality Solutions. Get the full story at Sabre Hospitality Solutions and download the full report at Tnooz (free registration)