Anything of value, including loyalty points and partner points, will be something hackers want because of the inherit value to them, said Patrick Dunphy, chief information officer at HTNG. Given how much travel has increased in the past 25 years and how many more hotels are offering them now, the long-term value of points is increasing, he said. “Hospitality companies want to increase the flexibility of the points with hotels and airlines to get more value out of them with the more partners they have,” he said. “As long as the value of points keeps going up, they will always be a target.” It’s unusual for malicious actors to use the loyalty points they steal from accounts as that would lead to them getting caught, Dunphy said. Instead, they transfer those loyalty points to gift cards through the loyalty program’s partners and other retail stores, he said. Get the full story at HNN