To better understand the upsell potential before a guest’s stay we spoke to our friends at Oaky, who provide a commission-free and personalised upselling platform for hotels. In short, we wanted to know, how can we remove the gamble and guesswork from upselling? Exactly, how and when should hoteliers approach upselling to both maximise revenue as well as deliver an improved guest experience? Through 80 DAYS Benchmark we know that the average conversion rate of a 4/5 star hotel website tends to be in the range of 0.4 – 2.0%, dependent on a variety of factors. We also know that a hotel booking engine typically converts at around 4%. Armed with this knowledge, you might suggest that hoteliers should simply upsell during the booking process – while their potential guest is a captive audience? Get the full story at 80 DAYS