As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s guide to channel surfing” session at last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition. Leticia Proctor, SVP of sales, revenue management and digital strategies at PM Hotel Group, said her company is working toward understanding booking windows better. Get the full story at HNN