Econsultancy takes a closer look at's email strategy, and what is it about emails from that keep consumers booking and returning for more? - Its email subject lines are short and clear. - Emails have a clearly defined purpose. - The offers within the emails are tempting. - They’re personalised, and relevant to trips I have browsed and taken in the past. - Once a booking has been made, the process is clear and simple. - Call-to-action buttons are clear, tempting, and always lead to the page you’d expect them to. - Members are reminded that they’re being treated and earning rewards for their loyalty. Get the full story at Econsultancy