It's not the first time such a scheme has been met with divided opinion. The Booking Genius programme, for example, is held by some hotels to provide a valuable segment of incremental bookings, but has been criticized by others for cannibalizing bookings and engendering loyalty for Booking.com at the expense of the hotel. So, when how can hoteliers know when to take part in new OTA or metasearch schemes - and when to abstain? Is it possible for such programmes to serve the interests of both the hotel and the third party? Let's take a look at some examples. Get the full story at Triptease