Generally, the world of hotel software breaks down into two primary segments: Conversion and Engagement. Conversion is all about driving bookings. It includes areas like advertising, websites, booking engines, channel management, and revenue management. Engagement is all about maximizing the value of the hotel-guest relationship after the initial booking has been made. It’s where a lot of the emerging action is in hospitality tech, given the changing nature of guest expectations. It includes areas like pre-stay/in-stay guest communications and experience, reputation management, surveys, and loyalty marketing. Get the full story at Revinate