Installing Social Walls: The desire to connect with and meet new people is one that is shared by nearly all of mankind, but compelling any person to actively make connections with other guests during a hotel stay can be tricky. The Four Seasons Dallas, however, came up with a brilliant tactic to overcome this obstacle. During the Fourth of July holiday in 2013, the hotel unveiled “social walls” in its lobby. The walls consisted of screens that showed social posts of people staying at the hotel. Go Beyond Just Booking with Hashtags: Brands like Trump and Loews allow their guests to book rooms directly through their companies’ pages on various social networks. Trump allows users to book straight from its Facebook page, while Loews provides the same service through Twitter. Conrad Hotels and Resorts also allow users to book a room through social media; its social network of choice, however, is Instagram. Get the full story at Lodging