Uncovering the right audience and persuading them to make a booking does not have to be challenging. Being able to clearly define audience characteristics for key insights can help you identify and reach audiences that have a higher likelihood of engagement with stronger results. Collecting data from Web site visitors, which can be achieved using an information-gathering source such as a data management platform, is helpful identifying potential customers. The demographics and online behavior of those visitors provide insight into where the lead is in the customer journey. This information helps provide context when looking at users who have viewed the site, how long they have stayed, and which pages they visited. Get the full story at Mobile Commerce Daily