1. Diversification The most significant impact of the acquisition is that suppliers are going to be dealing with fewer players. Simply put, this means it becomes increasingly important for hotel and management companies that contract with OTAs to diversify their sources of distribution. Three players are quickly gaining momentum in the non- brand.com booking channel game. TripAdvisor’s powerful new TripConnect™ tool that has been rolling out this past year creates a powerful and seamless new experience that allows travelers to research, choose and immediately book on the world’s largest travel site. Get the full story at nSight