Having a business profile can lead to a lot of attention and direct traffic. According to Instagram, over 200 million of its users visit at least one business profile a day, and 75% take action after visiting a post (such as visiting a brand’s website). In addition, one third of the most-viewed stories are from businesses. Still, some brands remain hesitant about making the swap from their personal profile, concerned that it might lead to a drop in engagement. The truth is that there are plenty of reasons to make the switch. But before diving into the benefits, here’s a quick guide on setting up a business profile. Get the full story at Travel Tripper